Key details, pricing signals, and market positioning—unpacked. Access the complete coverage by Traded to understand the full scope of the opportunity.
Exclusive Grand Opening Coming Soon
R.Homes Lux Condo
Homestead, FL
Exclusive Grand Opening Coming Soon
Homestead, FL
Key details, pricing signals, and market positioning—unpacked. Access the complete coverage by Traded to understand the full scope of the opportunity.
Luis serves as Project Manager at R Homes, coordinating residential development projects from both the office and the field.
He works closely with contractors, consultants, and city officials to keep projects organized, on schedule, and moving efficiently through every stage of development. Proactive and detail-oriented, Luis oversees daily operations, resolves challenges, and ensures seamless communication between all parties involved.
His strong organizational skills and hands-on approach make him an integral part of delivering high-quality communities with excellence.
Rosie serves as Mortgage & Closing Coordinator at R. Homes, managing the day to day qualification and closing process for homebuyers.
With 32 years of experience in the mortgage industry, Rosie works closely with customers, lenders, and title companies to help ensure smooth communication and successful closings throughout every transaction.
Her experience in buyer qualifications, loan coordination, and client support helps create an efficient and stress free process from contract to closing.
Rosie’s dedication, industry knowledge, and commitment to customer service make her a valuable part of the R. Homes team and its mission to help clients achieve homeownership with confidence.
Eduardo serves as Lead Architect for the Luxury Division at R Homes, bringing extensive experience in high end residential design and development. He leads the architectural vision for luxury projects, ensuring each home reflects sophistication, functionality, and exceptional attention to detail.
With a strong background in custom residential architecture, Eduardo works closely with construction and leadership teams to deliver refined, well executed homes that meet the highest standards of quality and craftsmanship. His expertise and design leadership play a key role in shaping the distinctive luxury residences that define R Homes.
Jeffren José Zamoran Díaz serves as Superintendent at R Homes, overseeing residential construction projects with precision and efficiency. He manages daily job site operations, coordinates subcontractors, and ensures that each phase of construction stays on schedule and meets company quality standards.
With a strong focus on organization, communication, and attention to detail, Jeffren helps maintain smooth project execution from groundwork through final completion. His commitment to craftsmanship and accountability plays an important role in delivering homes that reflect the excellence and integrity of R Homes.
Judith serves as Client Relations Coordinator at R. Homes, bringing two years of dedicated experience supporting clients and internal operations with professionalism and care. She plays a central role in ensuring that every client interaction receives clarity, responsiveness, and attention to detail.
As a licensed Notary and Contract Coordinator, Judith assists with contracts, warranties, documentation, and administrative oversight, helping maintain smooth communication between clients, agents, and the internal team. Her strong organizational skills and commitment to service help ensure that every transaction progresses efficiently from contract to closing. With a proactive approach and a focus on building positive client experiences, Judith contributes to the seamless service and trusted relationships that define R. Homes.
Rochelle Boulandier is a dedicated real estate professional with four years of experience serving buyers and agents throughout Miami-Dade County, with a strong focus on Kendall, Unincorporated Miami-Dade, and Homestead. She maintains a close pulse on local market activity, allowing her to provide informed, practical guidance rooted in real time market knowledge.
Rochelle works extensively with first time homebuyers and collaborates daily with Realtors as an inside agent on a developer connection team. With hands on experience in new construction, pre construction, and resale projects, she helps buyers and agents navigate builder processes, incentives, timelines, and pricing with clarity and confidence.
Driven by a genuine passion for helping people, Rochelle is known for her collaborative approach and commitment to making the real estate process feel empowering, organized, and exciting from start to finish. She takes pride in connecting clients and agents to the right opportunities while ensuring a smooth and well guided experience every step of the way.
Ileana Lambert is a real estate professional serving South Florida since 2025, specializing in new construction, residential properties, and investment opportunities. She works with first time homebuyers, families, and both local and international investors, guiding them through each stage of the process so they can make confident and well informed decisions.
With a background in sales and negotiation, Ileana collaborates closely with developers and financial teams to provide competitive options and well structured strategies tailored to each client’s goals. Her approach is rooted in transparency, professionalism, and personalized service.
assionate about helping clients achieve one of life’s most important milestones, Ileana is committed to delivering clarity and confidence throughout every transaction. Outside of real estate, she enjoys continuing her professional growth, learning about new projects, and building meaningful connections—allowing her to consistently provide a high level of service to every client.
Yvette Arauz is a seasoned real estate professional with over 20 years of experience spanning both the mortgage and residential real estate sectors. She began her career in 1998 on the mortgage side of the industry, gaining a well rounded understanding of real estate operations that continues to guide her work today.
Since 2017, Yvette has served as a Realtor and currently works as an Inside Sales Agent for multiple developers, specializing in new construction and pre construction homes throughout Miami-Dade County. She is known for her fast follow ups, clear communication, and agent friendly approach, working closely with buyers and Realtors to ensure smooth transactions from first contact to closing.
Yvette holds the AnnieMac Home Staging Designation and brings a strong commitment to service, transparency, and collaboration. Beyond real estate, she is a devoted wife, proud mother of three, and an active leader within her church and local community, supporting organizations that serve families, seniors, and those in need.
Maria Alaez is a driven real estate and business professional with a strong foundation in commercial real estate, development, and strategic marketing. With several years of hands-on experience working within a family owned real estate operation, she has developed a deep understanding of acquisitions, leasing, market positioning, and client relations across both residential and commercial sectors.
She holds a Bachelor’s degree in Business from the University of Florida and is currently pursuing a dual MBA in Management and Marketing through Florida International University in partnership with Universidad Europea de Real Madrid. Her academic background complements her professional experience, strengthening her strategic and analytical skill set.
At R Homes, Maria brings a forward thinking approach rooted in organization, strategy, and execution. She is passionate about connecting people to opportunities, supporting community focused development, and ensuring that projects are communicated with clarity, transparency, and purpose. Maria continues to grow alongside R Homes, contributing to its mission of delivering lasting value and innovative real estate solutions throughout South Florida.
Julie Anna Robaina serves as Executive Assistant to the CEO at R Homes, providing essential support in operations, scheduling, investor coordination, and strategic initiatives.
Raised in a family deeply rooted in the real estate industry both parents are prominent developers; Julie has been immersed in the business since childhood. From a young age, she witnessed construction firsthand, regularly visiting job sites and moving from project to project. Real estate conversations have surrounded her entire life, giving her an intuitive understanding of the industry’s complexities, from land acquisition and development to construction, sales, and financing.
A highly motivated and intelligent young professional, Julie is currently pursuing a law degree with a focus on real estate law, alongside studies in business administration. Her lifelong exposure to the field, combined with her academic drive, brings a unique perspective and sharp insight to her role at R Homes.
Energetic, quick-thinking, and dedicated, Julie is an indispensable member of the leadership team, helping keep the company’s vision and daily execution aligned and moving forward.
Daniel Murias serves as Senior Accountant at R Homes, overseeing all residential development projects from planning through completion.
With 7 years of dedicated experience in real estate project management, Daniel ensures smooth coordination of timelines, budgets, subcontractors, and quality standards across the company’s residential portfolio.
His strong organizational skills, proactive problem-solving, and commitment to excellence keep projects on track and deliver high-quality homes that meet R Homes’ standards.
Daniel’s expertise and attention to detail are essential to the successful execution and timely delivery of the company’s growing pipeline of residential communities.
Jennifer Robaina serves as President of Community Operations & Resident Experience at R Homes, leading the company’s rental portfolio with a focus on operational excellence and resident satisfaction.
With 22 years of experience in real estate and property management, Jennifer oversees all aspects of rental community operations—from tenant acquisition, leasing, and retention to maintenance, compliance, and performance optimization. She ensures seamless day-to-day management across R Homes’ growing communities, delivering premium living experiences while driving high occupancy, resident loyalty, and strong returns for investors.
Her strategic leadership, hands-on expertise, and dedication to creating vibrant, well-managed communities make her essential to scaling R Homes’ rental operations and upholding the company’s commitment to quality across Florida.
Jennifer Fuentes serves as Director of Acquisitions & Underwriting at R Homes, where she leads the evaluation and execution of all land and asset purchases critical to the company’s development pipeline.
Jennifer is responsible for thorough due diligence and underwriting of every potential acquisition, analyzing financial viability, market potential, entitlement feasibility, and risk factors to ensure deals align with R Homes’ strategic goals and deliver strong returns.
Her meticulous approach, deep understanding of real estate valuation, and expertise in deal structuring play a vital role in securing high-quality opportunities while protecting the company’s capital.
Jennifer’s contributions on the acquisitions side are essential to fueling R Homes’ growth and the successful deployment of R Homes Capital across Florida’s residential markets.
Jorge Tabares serves as Director of Purchasing & Mortgage Relations at R Homes, where he oversees all residential financing processes to ensure customers are fully qualified and positioned for successful home purchases.
With 23 years of experience in banking and mortgage lending specific to the real estate sector, Jorge expertly manages buyer pre-qualifications, loan structuring, and closing coordination. He also negotiates and secures bulk interest rate purchases with lenders, enabling R Homes to offer clients highly competitive rates and improved affordability.
Jorge’s deep industry knowledge, attention to detail, and commitment to client success play a critical role in streamlining the homebuying experience and driving higher closing rates across R Homes’ communities.
His expertise ensures that every buyer receives personalized guidance and the best possible financing options, contributing directly to the company’s mission of making homeownership accessible and rewarding.
Orlando Is responsible for demonstrating product features, designs, and benefits to potential home buyers. Utilizing company guidelines, and knowledge of assigned communities to achieve company goals and ensure customer satisfaction.
Based in Miami, she is a dedicated real estate professional with more than 14 years of experience in sales, bringing strong negotiation skills and market insight to every transaction. Her extensive background allows her to identify the best opportunities for her clients while successfully navigating competitive real estate negotiations.
She is known for her persistence, dedication, patience, and integrity, along with a personable approach that helps clients feel confident and supported throughout the process. With a strong focus on communication and attention to detail, she is committed to achieving her clients’ real estate goals and consistently exceeding expectations. Family is at the heart of her motivation and inspiration, driving her passion to deliver exceptional service and meaningful results in every transaction.
Hector plays a key role in guiding buyers through the home purchasing process from initial search to closing. He assists clients in selecting the right property, arranging showings, negotiating terms, and drafting sales agreements with precision and attention to detail.
With a strong understanding of the transaction process, Hector works diligently to ensure each step progresses smoothly, maintaining clear communication and advocating for his clients’ best interests. His commitment to professionalism and client service helps create a confident and seamless buying experience.
I feel that having the right real estate agent means having an agent who is committed to helping you buy or sell your home with the highest level of expertise in your local market. This means also to help you in understanding each step of the buying or selling process. This commitment level has helped me build a remarkable track record of delivering results.
Ellen Martinez is a South Florida real estate professional specializing in new construction and existing homes. Raised in Miami Beach, she brings over 15 years of experience managing family owned investment properties and became a licensed Realtor in 2016 to further expand her expertise.Her specialties include representing buyers and sellers, short sales, property management, and title coordination. Known for her strong negotiation skills, open communication, and consistent client service, Ellen provides the guidance and market insight clients need to make confident decisions in today’s competitive environment.
Ellen is also passionate about giving back, serving on the board of the Veterans Association of Real Estate Professionals and holding MVHC certification to support active military members and veterans on their path to homeownership. She is committed to delivering integrity, professionalism, and a seamless experience in every transaction.
Jasmine is responsible for demonstrating product features, designs, and benefits to potential home buyers. Utilizing company guidelines, and knowledge of assigned communities to achieve company goals and ensure customer satisfaction.
Reynaldo Gonzalez serves as Sales Director & CEO of Malibu Bay Realty, R Homes’ sister company, where he oversees the entire sales operation.
With extensive experience in residential real estate sales, Reynaldo leads the team responsible for marketing, buyer engagement, and closing transactions across R Homes’ communities. His strategic oversight ensures seamless coordination from lead generation to contract execution, driving strong sales performance and customer satisfaction.
Reynaldo’s leadership, market knowledge, and dedication to results play a key role in delivering successful outcomes for buyers and supporting the growth of both Malibu Bay Realty and R Homes.
Ivan is a seasoned construction professional with 23 years of experience specializing in residential homebuilding. As Foreman, he oversees day to day job site operations, ensuring that each project is executed with precision, efficiency, and adherence to the highest quality standards.
With extensive hands-on knowledge of residential construction, Ivan coordinates crews, manages timelines, and maintains clear communication between subcontractors and leadership. His attention to detail and commitment to craftsmanship help ensure that every home is built with structural integrity and lasting value.
Julio Artires serves as Construction Superintendent at R Homes, overseeing all active development projects from groundbreaking to completion.
With 20 years of hands-on experience in residential construction, Julio manages the full on-site execution, coordinating directly with subcontractors, city inspectors, architects, engineers, and foremen to ensure smooth progress and compliance at every stage.
He is responsible for keeping projects on schedule, within budget, and to the highest quality standards, proactively solving issues and optimizing resources to deliver exceptional results.
Julio’s strong leadership, attention to detail, and commitment to excellence make him essential to R Homes’ success in building high-quality communities on time and on target.
Bridgette Alvarez, Esq., serves as In-House Counsel at R Homes, bringing extensive expertise in real estate law, commercial transactions, corporate matters, and estate planning to support the company’s growth and operations.
A cum laude graduate of Florida State University with a Bachelor of Arts in Communications, Bridgette earned her Juris Doctor (J.D.) from Florida International University College of Law and was admitted to the bar in 2009. With over 18 years of experience in the real estate sector, she is also a licensed title agent and has previously served as in-house counsel for a full-service title insurance and settlement services company.
Bridgette’s practice encompasses closing and title services, foreclosure matters, landlord/tenant issues, debt settlement, condominium and homeowner association collections, and complex commercial transactions. She is known for delivering innovative, client-focused solutions and frequently conducts educational workshops on real estate topics for industry professionals.
At R Homes, Bridgette provides strategic legal guidance across land acquisition, entitlements, development, and fund-related activities, ensuring seamless execution and compliance while protecting the company’s interests.
Outside of work, Bridgette enjoys quality time with her family, staying active at the gym, and traveling to new destinations. Her dedication to excellence, integrity, and community impact makes her an invaluable member of the R Homes team.
Luis Alaez serves as Board Member and Investor Relations Director at R Homes, where he plays a central role in strategic decision-making and investor engagement.
With extensive experience in real estate and capital markets, Luis meets regularly with accredited investors, family offices, and institutional partners to present R Homes’ opportunities and build lasting relationships. He ensures transparent communication and alignment throughout the investment process, contributing directly to the success of R Homes Capital and the company’s broader growth strategy.
As a board member, Luis provides valuable insight on key decisions, helping guide the firm’s expansion and execution of high-return residential developments across Florida.
His investor-focused expertise and strategic perspective make him essential to driving R Homes’ mission of delivering exceptional value to partners and communities alike.
Reynald Desarmes serves as Chief Operating Officer and Board Member at R Homes, where he drives operational excellence and strategic growth across the company’s real estate development portfolio.
With more than 22 years of industry experience, Mr. Desarmes expertly manages the full project lifecycle—from land acquisition and entitlements through construction, marketing, and sales. His sharp analytical skills and hands-on approach consistently deliver projects on time, within budget, and to the highest quality standards while maximizing returns for investors.
Specializing in multifamily residential, commercial, and mixed-use developments, Mr. Desarmes excels at identifying high-potential opportunities and executing complex projects with precision. He is recognized for implementing efficient processes, fostering strong vendor and stakeholder relationships, and ensuring every development creates lasting value for both investors and the surrounding community.
Committed to innovation and sustainable growth, Mr. Desarmes plays a pivotal role in advancing R Homes’ vision of building exceptional residential communities throughout Florida.
Ben Rogatinsky, CFE, serves as Chief Financial Officer of R Homes, bringing over 30 years of experience as an accountant and entrepreneur. He expertly leverages his deep accounting background to drive financial strategy, ensuring operational efficiency and long-term growth for the company.
A passionate proponent of Concierge Accounting, Ben delivers personalized, excellence-driven service that consistently exceeds expectations. Guided by his client-first philosophy and personal mantra to “always be of service,” he places the needs of R Homes and its stakeholders above all else.
Ben is a Certified Fraud Examiner (CFE) and an active member of the Association of Certified Fraud Examiners. A proud Longhorn, he graduated from the University of Texas at Austin in 1989 with a Bachelor of Business Administration in accounting and finance.
As CFO of R Homes, Ben provides essential leadership in financial oversight, supporting the company’s aggressive scaling efforts, residential development pipeline, and the launch of R Homes Capital.
Janser Robaina is a distinguished real estate developer and builder with over 27 years of experience. He is the Founder, Executive Chairman, and CEO of R Homes, a leading developer and builder of commercial and residential properties, which he established on January 6, 2014.
His impressive portfolio spans a wide array of successful transactions and the development of numerous thriving communities, solidifying his reputation as a trusted industry leader.
Under Mr. Robaina’s visionary leadership and strategic acumen, R Homes has achieved remarkable growth and impressive sales momentum, targeting $1 billion within the next five years. This trajectory reflects his deep market insight, relentless commitment to excellence, and ability to navigate market shifts with precision.
Mr. Robaina emphasizes transparency, integrity, and the cultivation of enduring relationships with clients, stakeholders, and communities. Beyond business transactions, he is deeply committed to community impact, supporting initiatives that enhance local development and provide quality housing for families.
Driven by innovation and a passion for creating lasting value, Mr. Robaina continues to lead R Homes at the forefront of real estate development and building, poised to seize new opportunities and deliver exceptional results.
